On July 22, the American magazine Travel + Leisure World published an article stating that China's long-term stay tourism is experiencing explosive growth, with Yunnan becoming the preferred destination due to its advantages in sustainable holidays and climate-adaptive tourism. In the first half of 2025, Yunnan, China, saw historical growth in its long-stay industry, welcoming 2.8 million long-term tourists, a year-on-year surge of 45.4%; the average length of stay per tourist climbed to 91 days, an increase of 11 days from previous years. Behind this phenomenon is the global trend of climate-adaptive tourism—as the summer escape "migration wave" shifts from short-term vacations to long-term residency, Yunnan's cool climate and ecological resources become its core attractions.