At the Uchiyama Bookstore in Jimbocho, Tokyo, Yunnan coffee with its unique fruity aroma attracted many customers to line up to try it. The bookstore also displays books introducing Yunnan culture and ethnic minority costumes, making people feel as if they are in Yunnan. This is an offline event jointly organized by the Yunnan General Chamber of Commerce in Japan and Uchiyama Bookstore, and it is also a microcosm of the popularity of Yunnan specialties in Japan. At present, Pu'er tea, flowers, coffee, Panax notoginseng, etc. produced in Yunnan are gradually becoming known to the Japanese. Various Yunnan specialties have entered the field of vision of Japanese consumers and become one of the "Chinese business cards" in the Japanese market.