Recently, as the only tour destination from Asia, Yunnan Province has sent a delegation to participate in the 2017 Trade-show organized by Southwest American Society of Travel Agents (ASTA). The delegation has presented Yunnan Province to over 100 American travel agencies. Business talks were held to discuss the sales of inbound tourism in Yunnan, tourism development planning as well as future exchange and cooperation between Yunnan Province and those American travel agencies. The brand image – “Colourful Yunnan, a Tourist Paradise” has been reinforced at the promotion and the popularity of Yunnan Province has been boosted in North America.
After the trade-show, the delegation went to Washington DC to have a meeting with Vice President of ASTA. During the discussion, the two parties agreed to officially build a partnership for future tourism promotion, tourism training and tourism investment and a memorandum of understanding has been signed.